Lufthansa has participated in two strategically and commercially important joint ventures for several years: the A++ transatlantic joint venture with United Airlines and Air Canada and the J+ bilateral Europe/Japan joint venture with All Nippon Airways (ANA). The Lufthansa Group airlines are also integrated into these joint ventures.
The A++ transatlantic joint venture
The A++ multilateral, transatlantic joint venture exists between Lufthansa – together with Austrian Airlines, SWISS and Brussels Airlines – Air Canada and the new United Airlines (UA with CO). A++ emerged from previous bilateral joint ventures between Lufthansa and United Airlines and Air Canada, respectively. It covers all of the airlines’ North Atlantic routes and associated connecting flights. A++ offers customers a choice of nearly 300 transatlantic flights daily between Europe and North America (USA, Canada) to 61 destinations. These are linked to hundreds of connecting flights from the airlines’ hubs.
The J+ Europe/Japan joint venture
This joint venture between Lufthansa and ANA, Japan’s largest airline, was launched in early 2012. Austrian Airlines and SWISS joined the strategic joint venture in April 2013. The cooperation covers all 154 weekly flights on 11 of the participating airlines’ routes between Japan and Europe.
Close partnership in many areas
The basic principle behind the joint ventures is so-called “metal neutrality” which is achieved through close cooperation in capacity and price planning as well as revenue management. This allows travelers to freely combine flights from a harmonized range of offers and take advantage of additional travel options and the increased availability of special fares and connecting flights. Passengers do not need to choose a preferred partner when buying a ticket – instead, they are “neutral” in terms of the “metal” they fly with. For the airlines to reach their targets together, revenues are managed in a single “pot,” itemized according to the share of production and then distributed.
Unlike the traditional form of cooperation in an airline alliance, joint ventures are subject to much stricter legal regulations. The prerequisite for such close coordination is antitrust immunity from the competition authorities based on the contractual arrangements governing the joint ventures. Austrian Airlines, Brussels Airlines and SWISS in the Lufthansa Group have also all been granted antitrust immunity with the joint venture partners.
Advantages of joint ventures
By coordinating key areas and virtually bundling resources, airlines can make better use of available capacity. This becomes easier with harmonized, combinable fares and the joint marketing of flights, which takes advantage of the partners’ sales strength in their home markets. Corporate customers and travel agencies in particular benefit from having a single point of contact for all airlines when the airlines bundle together a wide range of offers in an easy-to-manage agreement like this. Individual travelers benefit most from the ability to combine segments to reach their destination and from the increased availability of special fares and additional seating capacity so that they can use their bonus miles for free tickets.
Jointly marketing flights also reduces the economic risk of adding new routes – and sometimes makes these new routes possible in the first place. Current examples include the Newark (New York) – Stuttgart route from United Airlines and the Narita (Tokyo) – Munich and Haneda (Tokyo) – Frankfurt routes from All Nippon Airwa
A joint venture (JV) is currently the most intensive form of cooperation in an airline alliance. Unlike the manufacturing sector, the companies here contribute production and management resources instead of capital. This form of cooperation is contractually agreed and is therefore also known as a contractual joint venture.