À la carte travel
On 1 July 2013, the “new Germanwings” will launch a completely new brand and product concept allowing all passengers to enjoy “à la carte flying”. Passengers will then be able to create their own package and adapt it in detail to their individual needs, from low-cost flying without add-ons to a high-quality passenger experience with lots of amenities and extras. While offering Economy Class across the board, the “new Germanwings” will boast three fares with different service packages. “Best”, the highest quality product, will cover the needs of business passengers in particular but also appeal to leisure travellers, the “Smart” fare product will include certain add-on services with the customer being able to pick others as needed, while “Basic” will be the no-frills low-cost fare.
New fares can be booked now
It´s new “Best” and “Smart” fares will be available for booking at travel agencies for flights from early July from 12 April 2013. The lowest “Basic” fare is available in the online booking channels at Germanwings. Flights with the “new Germanwings” will be on offer with diverse service packages at the three Economy-Class fares from 33 EUR (“Basic”), 53 EUR (“Smart”) and 199 EUR (“Best”).
In order to provide passengers with advance information and planning security for their air travel needs, all the dates for the takeover of Lufthansa routes by Germanwings have already been penned firmly into the timeplan. This will allow the timetable for the “new Germanwings” to be worked out earlier than was originally envisaged. Following last year’s transfer from Lufthansa to Germanwings of connections out of Stuttgart, the first routes to and from Hamburg were handed over at the end of March. From the Hanseatic City, Germanwings is now serving the previous Lufthansa destinations of Vienna, Palma de Mallorca, Stuttgart and Nuremberg. It will be taking over connections to Cologne on 29 June 2013 and all other Lufthansa destinations by the end of January 2014, except for flights to Lufthansa’s Frankfurt and Munich hubs.
The transfer to Germanwings of Lufthansa routes out of Berlin commences on 27 October 2013: By 30 March 2014, all destinations ex Berlin (apart from FRA and MUC) will be handed over to the Lufthansa subsidiary. Subsequently, from the end of March 2014 to year-end, the “new Germanwings” will be successively operating flights in the Dusseldorf timetable, except for those on long-haul routes which will still be flown by Lufthansa.
New codeshare agreement between SWISS and Germanwings
Moves to intensify cooperation between Germanwings and airlines in the Lufthansa Group are also in full swing. A codeshare accord was concluded with Austrian Airlines last year, another is to follow with Swiss International Air Lines. The four daily flights operated by Germanwings, with the SWISS LX code alongside the 4U flight number in future, will greatly improve the quality of flight connections from Cologne through Zurich for passengers of the Lufthansa Group.
New Best, Smart and Basic fare products
True to the motto “Reasonably priced but not cheap”, the airline’s employees will focus all the more on meeting customer’s wishes to the fullest in the future. Passengers will be able to choose from three basic Economy Class modules for this – Best, Smart and Basic.
The Best fare represents the best product currently available on inter-European low-cost routes and is setting standards in the industry.
The Smart fare of the new Germanwings is the new standard fare and corresponds to a conventional Economy product with exceptional quality.
The lowest fare is the Basic fare, corresponding to a conventional low-cost product.
What makes Germanwings special is that extras to the Smart and Basic fares can be added. Each passenger will be able to simply and flexibly build the product he wants from a menu of low-cost high-quality options.