Lufthansa on Facebook, Twitter & Co.
Lufthansa has been active on various social networks since 2009. The company's Facebook page has become an important part of its customer communications. And rightly so - after all, Lufthansa has over one million fans on Facebook. Lufthansa is also successfully active on Twitter, YouTube and Xing, and it has a blog with interesting news updates from the company.
The company's social media activities are driven by one goal: Lufthansa wants to be wherever its customers are. Lufthansa shares inspiring travel ideas on the Internet as well as tips and up-to-date information on everything to do with flying. Since March 2010, Lufthansa has also responded to Facebook inquiries from users around the clock.
Back in 2009, Lufthansa developed the MySkyStatus.com application which allows users to send automatic status updates about their flights to their friends on social networks. Since 2010, Miles & More members have been able to share travel tips through the MemberScout app. The company's most recent apps include the Blue Legends Foursquare Connected App and the SceneSpotter Facebook app.
With over one million fans, the Lufthansa Facebook page is one of the most popular airline sites worldwide. Facebook users can find news and exciting photos and videos from the world of Lufthansa as well as daily offers and up-to-date information on everything to do with flying. They can also discuss service issues with the company. The official fan site of the Be-Lufthansa.com career portal is aimed at anyone interested in a career with the Lufthansa Group. Potential applicants can find current information on employment opportunities and other details about applying for a job at Lufthansa.
Lufthansa posts real-time updates to Twitter covering everything from new projects, Lufthansa campaigns and special offers to up-to-date flight information.
twitter.com/LufthansaLatina (Argentina, Columbia, Mexico, Venezuela )
Lufthansa's YouTube channel is the first port of call for the company's video content. Interested users can find information here in the form of image videos, segments on recent Lufthansa campaigns and films about current events and technical innovations.
Lufthansa shares news and information about the company via the Xing business network.
The Lufthansa blog on Tumblr features interesting stories about the company. Tumblr users can find background information and details here which would not fit in a Facebook or Twitter update.
As Foursquare's first German partner, Lufthansa uses the location-based mobile platform for targeted marketing activities. In June 2012, Lufthansa launched Blue Legends, a Connected App.
Social Media Newsroom
The Social Media Newsroom pools information about Lufthansa's online and social media activities in a clear one-page overview. All of the Newsroom information is accessible even to users without a Facebook or Twitter profile.
- Facebook campaign: Keep in touch with NIVEA and Lufthansa (October 30, 2012)
- Experience the Lufthansa fleet interactively on the iPad (October 18, 2012)
- Mobile boarding pass via Passbook app now available at any time (September 21, 2012)
- Explore a different side of Europe's cities: Facebook app from Lufthansa offers insider travel tips (July 5, 2012)
- Blue Legends: New Lufthansa app connects frequent flyers (June 28, 2012)
- One million Facebook fans like Lufthansa (April 24, 2012)