Commitment to sports
Success driven by performance: Lufthansa is committed to supporting sports
Fair play, team spirit, success driven by the readiness to perform at the very highest levels: these are but a few of the values shared by Lufthansa and the world of sports. In economic and athletic competition alike, what counts most are strength and endurance, technique and speed. Every time Lufthansa gets off the blocks, its goal is to improve its performance yet again. Therefore, it is not surprising that the airline has been a partner of sports for many years.
Thus, Lufthansa is the National Supporter of the German Sports Aid Foundation promoting the latter’s sociopolitical goals and in particular the athletes it sponsors. In the context of this partnership, Lufthansa also provides the sponsorship for ten young elite athletes. The German Sports Aid Foundation accepts sportsmen and sportswomen with outstanding potential – especially with a view to the Olympic Games – for junior elite sponsorships. Within this program, Lufthansa provides the financing for the athletes’ individual development and accompanies them on their path to the pinnacle of athletic performance.
Lufthansa and sports – this commitment goes far beyond support for high-performance athletes. The “Airline of Sports” is equally committed to the athletes among its employees who are members of the numerous Lufthansa sports associations. And of course it is also there for the many fans who support their teams around the world.
To sum up, Lufthansa’s commitment to sports is both evidence of the willingness to perform in competition and to corporate social responsibility.