Over 500 donors joined hands with Lufthansa to raise INR 1.34 million for street and slum children in India through its unique collaborative social responsibility initiative ‘Calendar of Hope’.
In an effort to help spread hope with kindness, Lufthansa had dedicated the 2021 edition of its iconic calendar to crowdfund support for the most vulnerable in the fight against COVID-19 hardships. The initiative received an overwhelming response, exceeding expectations by over 30 per cent. The funds raised will help provide the children with much needed food, rations, medicine, reusable masks, soaps, sanitizers, warm clothes, blankets, stationary, school supplies, healthcare and uninterrupted education.
Lufthansa volunteers personally presented the contributions to Aasraa Trust, which supports over 3300 street children in Dehradun, and Sunshine Children Education Society, which gives shelter to over 250 slum children in Delhi. Both projects have been extensively supported over the years through “help alliance”, the aid organization of Lufthansa Group employees.
Thanking all the like-minded people who joined hands with Lufthansa on the initiative, George Ettiyil, Senior Director Sales South Asia, Lufthansa Group, said, “The ‘Calendar of Hope’ galvanized India’s undeterred spirit of kindness by offering a ray of hope to those most vulnerable to the impact of COVID-19. We hope this support will give these children the encouragement and strength to not give up in the face of adversity as they strive to realize their dreams.”
The Calendar of Hope project also ensured that help alliance continues to support projects in India. Over the past decade, it has donated almost 3 million euros to Indian projects. Currently it supports five projects across the country. Just recently, help alliance was part of a large-scale effort with a major German TV network to raise funds for a girls’ shelter in Dehradun.
About Sunshine Children Education Society
Sunshine Children Education Society cares for 265 children who live in a New Delhi slum. The aim of the project is to give these and other needy children a dignified and happy childhood, as well giving them a real chance to escape the cycle of poverty through education. It ensures these children are enrolled in a school and are provided with everything they need – be it clothing, food, school materials, tutoring, after school shelter or medical care.
About Aasraa Trust
Starting with 35 children on the streets of Dehradun, Aasraa Trust works with over 3350 street and slum children today, empowering them through outreach/awareness programs, mainstreaming, education, educational support, vocational training, nutrition, medical care and providing shelter homes. It aims to break the cycle of poverty and enable a life with dignity, opportunity, care and love for disadvantaged and vulnerable children.