The future of flying starts now: over a period of several months, the finalists of the "Telekom Fashion Fusion & Lufthansa FlyingLab" fashion and technology competition worked at Fab Lab Berlin on intelligent solutions for the flight experience of tomorrow. Today, three prototypes were presented and tested onboard a Lufthansa Airbus A380 on its flight from Frankfurt to Houston. The young developer teams presented their ideas for new airline seats, on-board entertainment, and methods of communication between cabin crew and passengers. The platform of the event on flight LH440 is the Lufthansa FlyingLab, which gives Lufthansa passengers the opportunity to try out innovative products and services while they find out more about smart fashion in a series of presentations – all at 33,000 feet.
Kai Duve, Head of Frankfurt Cabin Crews at Deutsche Lufthansa AG and member of the judging panel, is pleased with the innovative developments in the competition: "Technology and fashion are part of Lufthansa's DNA. We've been working on functional clothing for 60 years. The challenge helps us expand our pool of ideas and gain valuable outside impetus: we can find out what our passengers really want on board. It brings us even closer to the flight experience of tomorrow."
Overview of the teams:
Team feel.flight: Increased well-being on long-haul flights
The feel.flight team presented a full product system for improved individual communication and well-being on future long-haul flights. The center of communications between passengers and flight attendants is a chatbot, which can be addressed through most of the widespread messenger apps such as WhatsApp and Facebook Messenger. The chatbot is capable of classifying passenger needs, arranging them by priority and coordinating the appropriate service activities. For other matters, such as requests for food and drinks, or tips against fear of flying, a flight attendant becomes involved. Their uniform cuffs contain small displays that are linked with microcontrollers. For increased travel comfort, a blanket with integrated neck pillow can be worn like a cape and adjusted to the passenger's individual need for warmth. Vibrations in the blanket's neck pillow can wake the passenger gently, without a flight attendant having to intervene.
Team Smart Chair: The airline seat of tomorrow
The Smart Chair project – which is more of a visionary concept study than a functional prototype – focuses on flight passengers' personal space. Every passenger will enjoy a fully customized flight experience in their Smart Chairs – from entertainment program to travel comfort. The Smart Chair team also worked on a new outfit for cabin personnel. The fabrics used to make the prototype uniforms are thermoregulated, breathable, antibacterial and hypoallergenic. As such, they stand up to the high demands of flight attendant workwear.
Team Lyra: Better focus on passengers with smart glasses
The Lyra team, with its "LYRA Connect" web application, wants to improve future communication between passengers and cabin crew, and thus personal service on board. For the flight attendants, LYRA Connect minimizes routing and optimizes service activities. Passengers can use their own mobile devices to send requests easily to the flight crew. Passengers can use it to order drinks, for example, or ask whether they will make their connecting flights. The next available flight attendant sees the request directly in their field of vision, thanks to smart glasses, and knows immediately who has asked the question or placed the order. The flight attendants can also call up additional information about passengers. To do so, they have to stand on a signal field, which is installed in the floor in front of each seat. LYRA then displays the corresponding information discretely on the flight attendant's smart glasses. As a result, the flight attendant can find out in advance which language a passenger speaks, for example, or which meal preferences they specified.
The teams used modern information and manufacturing technologies to develop their prototypes, including 3D printing, laser cutting, digitally supported Jacquard weaves, and even the integration of artificial intelligence. The teams were supported by digitization and aviation experts, as well as by partner companies, over the entire project phase. For example. Zeiss Smart Optics provided its slim data goggles for testing.
The industry focus of the competition was a complete success
Deutsche Telekom, the initiator of Fashion Fusion, is also convinced that the industry focus they defined in this year's challenge, on the future of flying, together with partner Lufthansa, was successful.
"The Fashion Fusion Challenge shows how digitization can positively change our travel experience on board aircraft and increase our personal well-being. We see ourselves as enablers here, because smart gadgets, smart fashion and wearables require connectivity. With our gigabit network of the future and the best network technologies, we offer smart future experiences," said Antje Hundhausen, Vice President for 3D Brand Experience at Deutsche Telekom.
Collaboration with the finalists extended
Following the Lufthansa FlyingLab, the prototypes will be presented to an international audience in Las Vegas at an event accompanying the CES (Consumer Electronics Show). The initiators of this exclusive challenge are pursuing further ventures with the teams. For example, Lufthansa plans to pilot a larger number of the feel.flight blankets during the next FlyingLab. Deutsche Telekom has also invited several teams to attend brand presentations at the Mobile World Congress and #FASHIONTECH in Berlin. Deutsche Telekom is also in talks with the Lyra team about the further development of the web application.
In-flight conference with renowned digital experts
The conference portion is the heart of each Lufthansa FlyingLab flight. On board flight LH440, five renowned digital experts provide insight into the topic "Fashion & Technology“: Prof. Dr. Paul Lukowicz (German Research Center for Artificial Intelligence), Christian Stammel (CEO of Wearable Technologies AG), Dr. Sabine Seymour (CEO of SUPA), Camille Bénech (Global Brand Lead for Luxury & Beauty at Google), and Paul Dillinger (VP and Head of Global Product Innovation and Premium Collection Design for Levi Strauss & Co). The speakers will be on camera while onboard the Lufthansa flagship. All passengers will see the live video stream and presentations via WiFi, over a network installed specifically for the FlyingLab. The system also permits passengers to use their own devices to send questions to the speakers. The result is not only a one-of-a-kind conference atmosphere at cruising altitude, but also a dialog between passengers and experts.
For more information about the prototypes, as well as media materials and pictures, visit: bit.ly/DTAG-FashionFusion
Information about the Lufthansa Fashion Fusion FlyingLab: www.LH.com/FlyingLab-FashionFusion
More about Telekom Fashion Fusion: www.fashionfusion.telekom.com
About Telekom Fashion Fusion
Fashion Fusion is an initiative from Deutsche Telekom that aims to design relevant, functional, sustainable and – above all – smart fashion with added value for the wearer. The initiative supports the concept of merging fashion and technology by promoting innovative concepts and getting them ready for the market. Telekom Fashion Fusion is supported by renowned partners, including Adidas, Intel, Lufthansa, Zeiss, and WIRED Germany.
About The Lufthansa Group
The Lufthansa Group is the world’s biggest airline group in in terms of revenue, and is also the market leader in Europe’s airline sector. The Group strives to be the “First Choice in Aviation” for its customers, employees, shareholders and partners. And safety, quality, reliability and innovation are the prime credentials and priorities of all its business activities.
The Lufthansa Group is divided into the three strategic areas of Hub Airlines, Point-to-Point Business and Service Companies. The Group’s network carriers, with their premium brands of Lufthansa, SWISS and Austrian Airlines, serve its home market from their Frankfurt, Munich, Zurich and Vienna hubs. With its Eurowings brand, the Group also offers short- and long-haul point-to-point services in the growing private travel market. And with its service companies, which are all global market leaders in their individual industries, the Lufthansa Group has found success in further areas of the aviation business.
The Lufthansa Group’s airlines currently (winter schedule) serve 288 destinations in 106 countries on four continents and offer 12,461 weekly frequencies. The Group’s total fleet comprises some 617 aircraft and its member airlines will be taking delivery of 205 new aircraft between now and 2025. In 2016, the Lufthansa Group employed around 124,000 personnel, welcomed 109.7 million passengers aboard its flights and generated sales of around EUR 31.7 billion.
The Lufthansa Group is headed by its five-member Executive Board. Carsten Spohr is Chairman & CEO; Thorsten Dirks is in charge of Eurowings and aviation services; Harry Hohmeister bears responsibility for the commercial management of the Group’s hub airlines and airports; Ulrik Svensson is head of finance and IT; and Dr. Bettina Volkens is in charge of HR and legal affairs.
Die Lufthansa Group ist ein weltweit operierender Luftverkehrskonzern mit insgesamt mehr als 550 Tochterunternehmen und Beteiligungsgesellschaften.
Das Wichtigste zum Thema Nachhaltigkeit
Corporate Responsibility, das heißt nachhaltiges und verantwortungsbewusstes unternehmerisches Handeln, ist ein integraler Bestandteil der Unternehmensstrategie der Lufthansa Group.
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