The Airline Passenger Experience Association (APEX) is committed to further improving passenger experience and comfort while on board. The upcoming APEX EXPO, the world’s largest event concerning the passenger experience in the aviation industry, will be held from September 24th through 27th in Boston. This year, for the very first time, the event’s kick-off will occur above the clouds.
On September 22nd, Lufthansa will treat guests to the Lufthansa FlyingLab APEX EXPO on an Airbus A350, with an exclusive pre-conference on board Flight LH424 from Munich to Boston. Lufthansa is organizing this FlyingLab in cooperation with APEX and Lufthansa Systems. The IT subsidiary of Lufthansa is a pioneer in aviation digitalization and is providing the technical basis for the conference, amongst other things.
“What better place to present and test new trends for passengers than in an airplane?” said Joe Leader, CEO of APEX. “We are delighted to kick off our conference this year with the Lufthansa FlyingLab. In addition to exclusive presentations by renowned industry experts, we will give APEX participants and all passengers the opportunity to try out innovative products on board and discuss new trends.”
Expert presentations and innovative test devices
During the FlyingLab portion of the conference, which takes place more than 32,000 feet over the Atlantic, passengers will enjoy six short presentations featuring the passenger experience of the future. Topics will range from innovative lighting concepts – which can already be experienced first-hand on Lufthansa flights – to modern cabin designs, as well as new seating and communication options. Videos of each 15-minute on board presentation will be streamed live via WiFi to the passengers’ own smartphones, tablets or laptops – regardless of where they are sitting in the plane. During the presentations, passengers can use their devices to send questions to the speakers, which will be answered live immediately afterwords.
To ensure that all technology runs smoothly, Lufthansa Systems installed an on board WiFi network based on the award-winning BoardConnect digital platform, for which Lufthansa Systems will unveil new features at the APEX EXPO in Boston. Along with the presentations, the Lufthansa FlyingLab APEX EXPO will offer the opportunity to test new passenger experience products on the eight-hour flight from Munich to Boston. Test items will include innovative in-flight entertainment (IFE) with VR glasses from Skylights, as well as a smart temperature regulating blanket with an integrated neck pillow from feel.flight. Participation in the Lufthansa FlyingLab APEX EXPO is complimentary. Passengers simply need a ticket for Flight LH424 on September 22, 2018, from Munich to Boston. More information about the speakers and the technical devices can be found at https://flyinglab.aero/apex2018.
Digitalization above the clouds
The Lufthansa FlyingLab is a component of the Group’s digitalization strategy. With this unique in-flight conference, Lufthansa is once again positioning itself as a leader in the field of digitalization, where it is pursuing a strategy of “fast prototyping”. Relevant digitalization topics are implemented in FlyingLabs in order to get direct feedback from the participants. Recent Lufthansa FlyingLabs consisted of Virtual Reality (VR), as well as Fashion & Technology.
“We are pleased to be able to host this special event together with APEX and other partners. The Lufthansa FlyingLab enables us to make efficient use of flying time and offer informative added value. The digital BoardConnect platform from Lufthansa Systems is the key technology for making an aircraft part of a digital journey, enabling us to create extraordinary experiences. BoardConnect is being used by many airlines inside and outside of the Lufthansa Group,” explained Olivier Krüger, CEO of Lufthansa Systems.
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