On July 1, The Lufthansa Group opened a new Innovation Hub in Asia (Singapore and Shenzhen). With these two new locations, the company is once again leading the way as the first European airline group to expand its digitization efforts into what is currently one of the most dynamic markets for travel and mobility innovations. In 2014, the Lufthansa Group was a pioneer in the international airline industry by founding its corporate digitization unit – the Lufthansa Innovation Hub (LIB) – in Berlin.
“Not only are the Asian markets showing particularly dynamic growth in our core businesses, but they are now often also leading the way in digital travel and mobility solutions. With the new locations of the Lufthansa Innovation Hub, we want to learn from the developments in Asia, build specific partnerships in the digital context, and benefit from our experience. We aim to consistently expand our position as an airline group with the world's highest level of digitization," said Carsten Spohr, Chairman of the Executive Board of Deutsche Lufthansa AG.
More than ever before, the Asian startup scene is driving a fundamental techno-logical change along the entire travel and mobility chain. This is reflected in a powerful increase in startup and financing dynamics. Last year alone, 55 percent (approximately $14 billion) of global venture capital invested in Travel and Mobility Tech went to China. There was also an increase in investments, most recently Grab (Singapore, $1 billion) and Hellobike (China, $321 million).
Singapore is a particularly important location for the Innovation Hub due to its role as a "smart mobility" pioneer. Furthermore, the city-state is an established starting point for tapping into other Asian technological ecosystems. With its own location in Shenzhen, the Lufthansa Innovation Hub has focused strongly on China, which is currently the world's most dynamic ecosystem for travel and mobility innovations.
“Just as in the European technology ecosystem, the development of our Asian sites will be test-driven and analyzed. First of all, we need to fully understand the prevailing dynamics, expand our existing local network, and make a genuine impact. On this basis, we can then generate structured insights along the Lufthansa Group value chain, consider specific partnerships and investments, and, ultimately, develop our own solutions tailored to the local markets," explained Gleb Tritus, Managing Director of the Lufthansa Innovation Hub.
The Lufthansa Innovation Hub was recently named "Best Innovation Lab in Ger-many" by Capital magazine for the second year in a row. The Lufthansa subsidiary works with a team of entrepreneurs, venture capitalists and corporate aviation experts on new digital business models, partnerships and strategic investments along the entire travel and mobility chain.
Die Lufthansa Group ist ein weltweit operierender Luftverkehrskonzern mit insgesamt mehr als 550 Tochterunternehmen und Beteiligungsgesellschaften.
Das Wichtigste zum Thema Nachhaltigkeit
Corporate Responsibility, das heißt nachhaltiges und verantwortungsbewusstes unternehmerisches Handeln, ist ein integraler Bestandteil der Unternehmensstrategie der Lufthansa Group.
Aktuelle Meldungen aus der Lufthansa Group