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Group Strategy

The goal of the Lufthansa Group is to be the first choice in aviation for customers, employees, shareholders and partners. Going forward, the Lufthansa Group therefore intends to continue playing a significant role in shaping the global aviation market. The basis for this is the Group’s planned structure with three pillars: premium hub airlines, Eurowings group and aviation services. In a highly dynamic market environment, the Lufthansa Group will continue to use these synergetic pillars to successfully position itself as a leading aviation company. The aim is to safeguard this position for the future and to expand it profitably.

To fulfill this objective, the “7to1 – Our Way Forward” strategic agenda was initiated in 2014. The programme comprises the following seven fields of action, which are applied both in the individual business segments and across the Group:

  • Customer centricity and quality focus
  • New concepts for growth 
  • Innovation and digitalization
  • Effective and lean organization
  • Culture and leadership
  • Value-based steering
  • Constantly improving efficiency 

More information

Contact person

Here are the right contact partners for your specific queries of the Lufthansa group:


Investor Relations contacts for private and professional investors

Information about LH flights, bookings, prices and reservations is available from Lufthansa City Offices worldwide, our Reservations Centres and Lufthansa Airport Offices. You will find all the relevant data at a glance by selecting your city or airport here.


The Annual report 2015 is available as PDF document.