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Group Strategy

Main pillars of the strategy are confirmed and will be expanded:

Since new members have joined the Executive Board and its responsibilities have been reorganised, the Lufthansa Group has reviewed and refined its strategy. The previous pillars of the strategy have been confirmed:

  • Increase company value
  • Profitable growth and active role in shaping the aviation industry
  • Continuously increase customer satisfaction 

The Lufthansa Group’s objective is to be the first choice for customers, employees, shareholders and partners.

Seven fields of action have been defined to reach these goals, in which strategic steps are to be implemented across all segments in the years ahead, under the title “7to1 – Our Way Forward”. They ensure the future viability of the Lufthansa Group, taking into account the key success factors of financial stability, market position and fleet age. The seven areas of action and their individual activities are directed at the overarching objective of ensuring that Lufthansa remains the first choice and are as follows:

  • Customer centricity and quality focus
  • New concepts for growth 
  • Innovation and digitalization
  • Effective and lean organization
  • Culture and leadership
  • Value-based steering
  • Constantly improving efficiency 

More information

Contact person

Here are the right contact partners for your specific queries of the Lufthansa group:


Investor Relations contacts for private and professional investors

Information about LH flights, bookings, prices and reservations is available from Lufthansa City Offices worldwide, our Reservations Centres and Lufthansa Airport Offices. You will find all the relevant data at a glance by selecting your city or airport here.


The Annual report 2014 is available as PDF document.