Group strategy

The goal of the Lufthansa Group is to be the first choice in aviation for customers, employees, shareholders and partners. Going forward, the Lufthansa Group therefore intends to continue playing a significant role in shaping the global aviation market. In this context, the strategy aims to systematically develop the Group based on the three pillars of network airlines, point-to-point airlines and aviation services. The three pillars benefit from mutual synergies and economies of scale across business segments.

The development of new products and business models in line with the increasing digitalisation of the entire aviation value chain forms a key aspect of Group strategy and is being driven forward across all business segments.

On this basis, the aim is to safeguard the Lufthansa Group’s position as a leading aviation company in a dynamic market environment and to ensure its profitable growth.

To reach this target, the successful “7to1 – Our Way Forward” strategic programme is being continued. It addresses both external trends – such as changing value chains, increasing digitalisation and differentiated customer expectations – as well as internal challenges. The programme’s seven action areas are being implemented both within the individual segments and across them. At the same time, some of the operating segments have set up individual programmes to increase efficiency and cut costs.

  • Customer centricity and quality focus
  • New concepts for growth
  • Innovation and digitalization
  • Effective and lean organization
  • Culture and leadership
  • Value-based steering
  • Constantly improving efficiency

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