Group strategy

The Lufthansa Group aims to be the first choice for shareholders, customers, employees and partners in the aviation sector and to continue shaping the global aviation market as a key player in the future. In this context, the strategy aims to systematically develop the Group based on the three pillars of Network Airlines, Eurowings Group and Aviation Services. The three pillars benefit from mutual synergies and economies of scale across business segments. 

To keep refining the Group portfolio, the Lufthansa Group regularly reviews the attractiveness of individual market segments, its current competitive position, potential for future success and the synergies realised from the Group network by the individual operating segments.

Consolidation, flexibility and digitalisation are regarded as the key value drivers in the aviation value chain. They form core elements of the Group strategy and are advanced both across segments and within the individual operating segments.