The new Eurowings has taken off
The new Eurowings’ long-haul flights began at the beginning of November, with the first Airbus A330-200 departing Cologne/Bonn Airport for Varadero, Cuba on the 2nd. Further long-haul destinations in the 2015/2016 winter schedule are Punta Cana and Puerto Plata, in the Dominican Republic, Phuket and Bangkok in Thailand, as well as Dubai, UAE. There will be a full charter service to the Caribbean destinations of Montego Bay, La Romana and Bridgetown. From summer 2016 the new Eurowings will fly to five new long-haul destinations including Miami, Boston and Las Vegas, all the in US, as well as Tehran, Iran and Mauritius. The new long-haul fleet will be based at Cologne/Bonn Airport.
“Eurowings combines attractive prices with an innovative product concept and high quality. So far, booking receipts for long-haul flights have exceeded our expectations. All the inaugural flights are already fully booked – that shows that with us, passengers want more,” says Karl Ulrich Garnadt, Deutsche Lufthansa AG executive board member and Chair of the board of Lufthansa German Airlines.
The airline’s first base outside of Germany is the Austrian capital Vienna. In the spring of 2016, this is where flight operations for Eurowings Europe, which was founded in June as EW AT GmbH, will commence. Cockpit and cabin crew recruitment has already begun.
With Eurowings, the new, stand-alone, low-cost airline, Lufthansa is establishing its point-to-point brand: the Eurowings network is expected to become one of the three leading providers of low-cost flights in Europe, with point-to-point offers both within Europe and with intercontinental flights departing from the continent. The concept of the new Eurowings was developed based on the successful takeover of Lufthansa routes by the Group’s subsidiary Germanwings. At the beginning of January 2015 the transfer to Germanwings of Lufthansa routes not using the Frankfurt and Munich hubs was completed.
Since 1 November, short- and medium-haul flights of the two existing airlines Germanwings and Eurowings, with their existing networks and crews have flown under the umbrella brand of the new Eurowings. Long-haul aircraft are operated by the German/Turkish airline SunExpress Deutschland. This is a joint venture between Lufthansa and Turkish Airlines and will operate long-haul aircraft using its own cockpit and cabin crew.
BEST, SMART and BASIC
As with the successful Germanwings concept, the new long-haul offer gives the customer the choice between BEST, SMART and BASIC fares. For the customer who wants more, the BEST fare includes a premium seat in the exclusive front area of the cabin. Two items of hand luggage and a 23-kilogram baggage allowance are also included in the price. In addition to this, anything from the on-board WINGS bistro is inclusive, and it is also possible to collect travel miles. Customers who book BEST are also subject to priority check-in and priority boarding, and can also amend or cancel their tickets free of char
A flight booked with the SMART fare includes a seat reservation and permits the customer one item of hand luggage and checked luggage up to 23 kilograms, as well as one hot and one cold meal with a soft drink or water. Travel miles can also be collected. Other extras, for instance meals from the on-board WINGS bistro, can be booked as an additional purchase.
For customers who merely wish to book a flight, the BASIC fare includes one piece of hand luggage as well as a complementary water. Should one spontaneously decide that they would like a more comfortable on-board experience, extras such as products from the WINGS bistro or a seat reservation, for example, can be booked as an additional purchase.
Lufthansa’s strategic goal is to develop Eurowings into the Group’s third pillar, the first being the important core business offered at the premium airlines’ hubs via the robust Lufthansa, Swiss and Austrian Airlines brands, and the second being the Lufhansa Group’s service companies.
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