Innovation – The key to a successful future
The Lufthansa Group is making a concerted effort to make flying even more effi cient, sustainable and attractive.
The automobile, the aircraft, the Internet – each of these innovations has changed the world. The word innovation is derived from the Latin verb innovare and means renewal and change. Without innovation and research, there can be no progress. Ideas become innovations when they evolve into new products, services, processes or business procedures that permeate the market and perceptibly change it. In the digital era, the ability to innovate is more than ever a basic prerequisite for economic success. For a Company such as the Lufthansa Group, that means thinking and acting strategically in a highly competitive environment. As we do so, new materials, technologies and innovations offer signifi cant opportunities to make the services we provide our customers even more attractive and ecologically effi cient. The ability to identify trends and customer needs early on and to develop corresponding new services will become ever more important in future. Therefore, innovations secure the Group’s competitiveness and guarantee its future viability.
“For us, innovation means thinking and acting strategically in an extremely competitive environment. That is something we’ve done before very successfully, as the foundation of the Star Alliance and the very first formations of joint ventures in the airline industry show.”
Senior Vice President, Group Strategy Deutsche Lufthansa AG
The Lufthansa Group has a proven track record of turning new ideas into successful products and services. Yet innovation management is to receive even greater importance in future. The goal: To be the industry’s pacesetter.
To secure the Lufthansa Group’s competitiveness, to guarantee its future viability and to expand its position in the growing market of civil aviation, the Company has launched the strategic program “7to1 – Our way forward”. One of the seven key action areas defi ned by this internal initiative is “Innovation and digitalization”. The campaign aims to make the Lufthansa Group the benchmark again and thus the fi rst choice in aviation for customers, employees, shareholders and partners.
Group-wide, the aviation company will invest 500 million euros by 2020 in innovations aimed at further improving products and services. For example, a newly-established innovation fund, endowed with a double-digit million euro amount, is to help ideas take flight in the future. An expert committee of top managers can allocate up to 500,000 euros per project in an unbureaucratic way to ensure that especially promising ideas are able to progress especially swiftly. For the Lufthansa Group, innovation means both aligning its internal culture appropriately and incorporating impulses from the outside. It is particularly important in this context to correctly structure and steer innovations within the Company.
Noise emissions: Quieter aircraft
Investment in quieter and more efficient aircraft