"The crane is a symbol of Lufthansa's values. We will continue to work to protect the cranes and are pleased that we can put our cooperation with NABU on a new footing."
"Lufthansa's commitment to its trademark, the crane - that fits well together. We are very pleased to be able to continue our long-standing cooperation and look forward to the upcoming projects with great interest. In doing so, we want to link the existing potential of both sides even more closely together in order to further improve the protection of these elegant migratory birds."
The crane is a symbol of Lufthansa's values.
Senior Vice President and Head of Lufthansa Group Communications
Deutsche Lufthansa AG
The promotion of nature and species protection has a long tradition at Lufthansa. This applies in particular to cranes that Lufthansa has been committed to protecting since the 1980s. In 1991, the Crane Protection Germany working group was founded together with West and East German crane protectors, the first Germany-wide initiative for the protection of cranes. Five years later, the non-profit Kranichschutz Deutschland gGmbH emerged from it. This was initially managed by the WWF Germany and NABU as joint shareholders, and since 2017 the NABU has been the sole shareholder.
With its diverse exhibitions, events and guided tours, it is not only an information centre but also a research facility and a meeting point for scientists, nature conservationists and bird lovers. The center is part of the pan-European crane protection network.
In October 2015, the new KRANORAMA observation deck opened at Günzer Lake. It provides the surrounding national park in Mecklenburg-Vorpommern with the first barrier-free access to a crane feeding ground. A live broadcast feed of the cranes on a monitor in KRANORAMA guarantees an up-close experience with the birds, which can grow up to 1.20 metres tall. Other audio-visual media presents constantly updated information about the resting place and migration of the charismatic cranes. The observation deck is powered by solar energy.
Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. It means that we are committed to creating added value for our customers, employees and investors and to meeting our responsibilities toward the environment and society.