Augmented Reality (AR) is the enhancement of reality with virtual, artificial worlds – using computers, tablets or smartphones. In AR, a camera captures the “real” image and adds a virtual image on-screen.
Digitalization has not only changed our way of living and our private consumption habits, it has also been a formative force in strategic development and in the design of business processes for a long time now.
This also applies to the airline industry, where digital options are changing the range of products and services offered. This trend leads to disruptive innovation and opens up an entire universe of possibilities, inviting us to look at existing structures in a new light, and enabling us to break new ground – with a view to the customer experience, but also in our business areas.
Lufthansa has Germany’s Best Innovation Lab
Never check in to a flight again
SAP conference on board a Boeing 747-400
Paperless cockpit in sight
On the way to the digital conference
7to1 – Our way forward
The Lufthansa Group would like to make the travel experience even more efficient, sustainable and attractive for its passengers. For this, the Group is focusing more strongly on digital solutions and innovations. The ten-page title story of the published Sustainability Report “Balance” introduces the diverse digitalization project of the Lufthansa Group and its key importance for a sustainable company management, under the title “#DigitalAviation”.
Chairman of the Executive Board and CEO
Deutsche Lufthansa AG
… a man who describes himself as “addicted to doing new things” and who sees the internet as the ideal place and space to do just that. He is a journalist and blogger and teaches at the ‚Graduate School of Journalism’ at the ‘City University of New York’. Some of you may know him as the author of the book “What would Google do?”
… an explorer, researcher and founder. A man who has dedicated the past 15 years of his professional life to research in artificial intelligence. He drives his dream from Frankfurt, but has earned himself a name in the global arena. His work is on the radar of Google and the likes and he is increasingly the one setting the pace
The Lufthansa Group is a global aviation group with a total of more than 550 subsidiaries and equity investments. In the financial year 2016, they were structured into the Passenger Airline Group, Logistics, MRO, Catering and Other segments.
Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. It means that we are committed to creating added value for our customers, employees and investors and to meeting our responsibilities toward the environment and society.
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