In this way, the communication banners made of aluminum and mounted on a steel ring go hand in hand with the architecture and embody the formal idiom exemplified by the Lufthansa Aviation Center. By consciously using the same codes in the existing architecture, Liam Gillick's work appears to be part of the corporate and building concept. The statements on the banners recall the productivity ideology of a company:
These four guidelines list the alleged principles of economic success. The balance of input and output on the material and administrative levels, the effective execution of innovative ideas, and the interplay of management and implementation point to the principles of perfect economics, but also to the principle of equality that certain utopias of previous centuries have related to human beings.
Corporate responsibility, that is to say sustainable and responsible entrepreneurial practice, is an integral part of our corporate strategy. It means that we are committed to creating added value for our customers, employees and investors and to meeting our responsibilities toward the environment and society.