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Balance 2015 ENG

“Strengthening the culture of change is an important building block for pro- moting innovations within the Lufthansa Group. Good ideas must prevail. We’re laying the foundations for this through the Innovation Fund, the Innovator Award and other platforms.” Doris Krüger Director Group Innovation Unit Deutsche Lufthansa AG How we strengthen the innovative force across the Company: To coordinate the numerous innovation-related activities within the Company and to develop even more new ideas, the Lufthansa Group has set up a cross-business segment Innovation Unit within its Group Strategy Department. This unit also ensures that existing projects are advanced and supported in a concentrated and consistent manner. In 2014, the Lufthansa Group presented its first-ever Innovator Award. The innovation prize not only promotes the spirit of innovation within the Company but is also an important building block for establishing a Group-wide innovation network. Award categories were preset as follows: Sustainability, Efficiency, Customer Orientation, Partner Solutions, and a Special Jury Prize. All employees were able to vote in the preliminary phase; after that an expert jury examined the ideas entered by 14 business segments. In 2015, the Innovator Award will enter its second edition. A recognizable symbol for the growing culture of innovation at the Lufthansa Group is the Red Box. In 2014, it made its way around the Company for several months to make the topic of innovation within the Group even more visible. Each time the mysterious box was opened as a part of an event, it revealed a groundbreaking development from within the Lufthansa Group, such as the environmentally friendly TaxiBot system (see page 11). At the same time, an exhibit provided information on 20 successful innovations from various Lufthansa Group companies. Further building blocks of innovation management are the Innova- tion Lunch, Innovation Days and digital platforms. How we channel external impulses into the Lufthansa Group: In September 2014, the Lufthansa Group opened an Innovation Hub in Berlin to move closer to the world of start-ups and the digital technology scene. The new hub’s task is to feed addi- tional impulses into the Group and above all to develop digital contents for products, services and processes along the entire air travel chain (see page 14). Additionally, the Lufthansa Group is establishing close coopera- tions and partnerships in Silicon Valley. They are designed to help gain access to future-oriented ideas. Sustainability Report Balance // Issue 2015 // Lufthansa Group // 9