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Balance 2015 ENG - Innovation – The key to a successful future

Innovation – The key to a successful future The Lufthansa Group is making a concerted effort to make flying even more efficient, sustainable and attractive. The automobile, the aircraft, the Internet – each of these innovations has changed the world. The word innovation is derived from the Latin verb inno- vare and means renewal and change. Without innovation and research, there can be no progress. Ideas become innovations when they evolve into new products, services, processes or business procedures that permeate the mar- ket and perceptibly change it. In the digital era, the ability to innovate is more than ever a basic prerequisite for economic success. For a Company such as the Lufthansa Group, that means thinking and acting strategically in a highly competitive environment. As we do so, new materials, technologies and in- novations offer significant opportunities to make the services we provide our customers even more attractive and ecologically efficient. The ability to iden- tify trends and customer needs early on and to develop corresponding new services will become ever more important in future. Therefore, innovations secure the Group’s competitiveness and guarantee its future viability. 6 // Innovation – The key to a successful future