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Balance 2015 ENG

Strategic program In July 2014, the Lufthansa Group launched its new strategic program “7to1 – Our way forward”. It aligns the Company with the requirements of the future by depicting the most important higher-level fields of action for its successful further development: towards a globally unique integrated avia- tion group that generates important syner- gies from its broad setup and thus creates added value for its customers, employees, shareholders and partners. The goal is to make the Lufthansa Group the first choice for its stakeholders and to live up to these ambitious standards for many years to come (see from page 24, Annual Report 2014). To achieve this goal, the Group has identi- fied seven fields of action covering three thematic areas of focus: continuous quality improvement, efficiency and the ability to innovate. At the same time, these fields of action ensure the Lufthansa Group’s future viability while taking into account the key success factors of financial stability, market position and average fleet age: 1. Customer centricity and quality focus 2. New concepts for growth 3. Innovation and digitalization 4. Effective and lean organization 5. Culture and leadership 6. Value-based steering 7. Constantly improving efficiency The 10 principles of the UN Global Compact The Lufthansa Group is committed to the principles of the UN Global Compact, the largest initiative worldwide for responsible corporate management. In 2002 Lufthansa was the first aviation company to become a member of the initiative that had been set up two years earlier by the then UN Secretary General Kofi Annan. The participating companies have agreed to align their business activities and strategies with ten universally accepted principles: Human rights Businesses should support and respect the protection of international human rights within their sphere of influence and make sure their own corporations are not indirectly linked to human rights abuses. Labor Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; eliminate all forms of forced and compulsory labor; effectively abolish child labor; and eliminate any discrimination in respect of employment and occupation. Environment Businesses should support a precautionary approach to environmental challenges; undertake initiatives to promote greater environmental responsibility; and encourage the development and diffusion of environmentally friendly technologies. Anti-corruption Businesses should work against corruption in all forms, including extortion and bribery. Sustainability Report Balance // Issue 2015 // Lufthansa Group // 19