Customers are always the center of attention at the Lufthansa Group. The aviation company aims at providing its passengers with perfect service and making flying in all its facets a sustainably positive experience. Against this background, the goal is to assess the Company’s offers and products along the entire travel chain on a continuous basis with the aim of optimizing them.

Customer orientation and a focus on quality are the Lufthansa Group’s strategic cornerstones. Regular surveys and a continuous dialogue with passengers help learn as much as possible about customer needs and to include them in the development of innovative offers.

Significant investments in a modern and efficient Group fleet, more comfort on board, numerous product innovations, and digital offers ensure that flying is becoming more and more attractive and sustainable for the Lufthansa Group’s customers.