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Sustainability Report Balance // Issue 2016 // Lufthansa Group Yearly applications via 130,000 Diverse development opportunities Working at the Lufthansa Group has many facets. But people are always at the center of the Company’s corporate culture. The Lufthansa Group’s employees are characterized by their high level of professional quali cations as well as by motivation, ability to perform and exibility. They think in innovative dimensions, make decisions quickly and implement their tasks in consistent ways. The Lufthansa Group places its trust in a corporate culture that aligns the work environment more and more with the employees’ requirements. The Group gives its employees more latitude to structure their working environment as ts them best. Work-life integration, home of ce, new workspace, exible work-time models and job sharing are but a few examples of this approach. Equally important is the talent management philosophy the Lufthansa Group developed in 2014 under the maxim “Every employee has talent ” (see page 83, Balance 2015). It also contributes to a working environment that helps employees shape their own development more and more independently. #CORPORATECULTURE Working at the Lufthansa Group is the gateway to the Lufthansa Group. In place since 2002, this award-winning career portal offers visitors the best possible service in searching for “their” job. Potential vacancies and training openings as well as details on the Group companies and the application process. At the same time, this Internet page gives visitors a feel for what it means to be part of the Lufthansa Group. Alongside this career portal, the Group’s HR experts are pres- ent at numerous information events and recruiting fairs to give prospective appli- cants an understanding of the Lufthansa Group’s attractiveness. The Company’s own information days and its coopera- tions with universities complement the Group’s personnel marketing activities. Via, which continuously integrates modern communications chan- nels and thus personalizes communica- tions, the Lufthansa Group has increasing- ly aligned in recent years its recruiting strategy with the needs of young people in order to address the “digital natives” of generations Y and Z via their preferred communications channels. This includes live chats, e-books, career blogs, social Job rotation: On the occasion of “60 Years of Training”, Lufthansa Technik chief human resources of cer Antonio Schulthess changes a tire with professional guidance from an apprentice. Visible esteem: Under the motto “Faces of Swiss”, the rst Boeing 777-300ER operated by Swiss has been dedicated to its employees.

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